My Twinn dolls: The extra “N” is for “Narcissism”
I stumbled across this doll company yesterday, and while I normally try to keep things positive here, it skeeved me out so much I had to share. My Twinn goes to great (and creepy) lengths to custom-make a doll that looks identical to your daughter (boy dolls must be special ordered). Not only do you choose hair, eye and skin color, but you’re also required to send in a picture so they can get every detail, every freckle correct. Ick.
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Aside from the weirdness of it all, the whole concept boggles my mind. Do little girls actually like having a doll that looks exactly like them? And even if they do, is that okay? Maybe I’m too worried about it reinforcing narcissism in young girls. Or maybe it’s the Stepford-meets-JonBenet-meets-Chucky vibe the photos have. Either way, it seems a bit much.
I even visited the company’s (now defunct) Facebook page, where the true target market for My Twinn dolls is revealed — doll collectors. Many of those posting comments have dolls as their profile picture. One in particular shows a doll with a brunette bob and a red letterman’s jacket that reads “Dollinquent” on the back. Scary stuff.
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UPDATE: My Twinn has since gone out of business, but you can read all about their history here, and see a collection of catalog covers here. I’m particularly intrigued by the section titled, “The Invasion of the Eighteen-Inchers.”
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