Potty Breaks: commercials about diapers

Sorry for the long span between posts, but I’ve had some form of child-borne illness off-and-on for the last week. So in honor of that, here are a bunch of ads about poop.

Luvs Leakguards
I first watched this online and thought, “I can see why they wouldn’t put this on TV.” Needless to say I was unpleasantly surprised to see it on air two days later. And pretty much every day since. Dumb, gross, and poorly animated. Okay, I admit “Poop! There it is!” is kinda funny.

Huggies Little Movers Jeans Diaper
I saw the print ad first, and was — ashamed to say — intrigued. I even checked my mental calendar to see if there were any western-themed parties we’d be taking JJ to that would justify buying these things. “The coolest you’ll look pooping your pants.” Awesome tag. The TV spot, however, takes the concept from humorous and mildly tacky to just plain weird. If my child went “poo in blue” I’d be calling the pediatrician.


Huggies Little Movers: Enjoy the Ride
These two ads feature Dad in charge of doody duty, so of course I’m a fan. Okay, so he’s kind of out of control in both cases. But I thought they good-naturedly showed Pops struggling, while accurately capturing the joys and challenges of fatherhood. “Enjoy the Ride” — another great Huggies tag line.


Pampers in the Women’s Lib 70s…
And finally, in honor of the upcoming Super Bowl, here’s an oldie but a goodie — Dad and his buddy watching the big game and chatting about diapers! Props to Pampers for not having the fathers defer to their wives as the main diaper-changers. But watch out Papa! You almost clocked baby girl with that over-the-shoulder pass!

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