Potty Breaks: commercials about diapers

January 26, 2011 | By Brent Almond | DAD STUFF

Sorry for the long span between posts, but I’ve had some form of child-borne illness off-and-on for the last week. So in honor of that, here are a bunch of ads about poop.

Luvs Leakguards
I first watched this online and thought, “I can see why they wouldn’t put this on TV.” Needless to say I was unpleasantly surprised to see it on air two days later. And pretty much every day since. Dumb, gross, and poorly animated. Okay, I admit “Poop! There it is!” is kinda funny.

Huggies Little Movers Jeans Diaper
I saw the print ad first, and was ā€” ashamed to say ā€” intrigued. I even checked my mental calendar to see if there were any western-themed parties we’d be taking JJ to that would justify buying these things. “The coolest you’ll look pooping your pants.” Awesome tag. The TV spot, however, takes the concept from humorous and mildly tacky to just plain weird. If my child went “poo in blue” I’d be calling the pediatrician.


Huggies Little Movers: Enjoy the Ride
These two ads feature Dad in charge of doody duty, so of course I’m a fan. Okay, so he’s kind of out of control in both cases. But I thought they good-naturedly showed Pops struggling, while accurately capturing the joys and challenges of fatherhood. “Enjoy the Ride” ā€” another great Huggies tag line.


Pampers in the Women’s Lib 70s…
And finally, in honor of the upcoming Super Bowl, here’s an oldie but a goodie ā€” Dad and his buddy watching the big game and chatting about diapers! Props to Pampers for not having the fathers defer to their wives as the main diaper-changers. But watch out Papa! You almost clocked baby girl with that over-the-shoulder pass!

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4 responses to “Potty Breaks: commercials about diapers”

  1. Ira says:

    I agree — the Luvs spot has no redeeming value whatsoever. And the swelling diaper is actually quite disgusting, especially because I couldn’t help imagining what would happen if it broke.

    Now, the running Dad? SERIOUS DILF!!!!!

    • Brent M. Almond says:

      I’m thinking they had the idea to use “Poop! There it is!” and then just went downhill from there. It also really bugged me that people were taking pics with their cell phones… šŸ˜›

  2. Lisa says:

    I must admit that I chuckled at the Luvs one but mostly because I have yet to expierence a blow out and I can still find humor in it šŸ™‚ I also thought that the blue jeans diapers were kind of silly but Steve bought some and they were freakin cute! Stone loved them too and I think he was checking himself out in the mirror a few times..

    • Brent M. Almond says:

      I wanted to buy the Huggies jeans diapers, but we’d bought some other “designer” Huggies before, and they just didn’t fit well or hold a lot of wetness. Were the jeans diapers okay in your experience, in terms of actually working? šŸ™‚

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