Are You Tough Enough to Tutu?

October 12, 2015 | By Brent Almond | LESSONS LEARNED

October is Breast Cancer Awareness month, and A.C. Moore Arts & Crafts is sponsoring a campaign to raise both awareness and funds for breast cancer research. And to see how many of you are tough enough to wear a tutu.

breast cancer awareness month

Courtesy of Gay Men’s Chorus of Washington DC. Photo by Ward Morrison.

As you can see, this challenge is not a huge stretch for me. However, as a tutu-wearing advocate, I want to encourage as many of you as possible to participate in this fun way to give a little — a way that doesn’t involve getting doused in a bucket of ice water.

And when you think about it, wearing a tutu (or doing a walk or giving money) involves very little bravery when compared to those living with and fighting breast cancer. I’ll wager there are very few people who read this who haven’t been affected by breast cancer, whether it’s a family member, friend, coworker, or yourself.
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HOW TO PARTICIPATE:

1. Take a photo of yourself in a tutu.

Don’t have one lying around? Head to your closest A.C. Moore, where they sell a tutu-making kit, just for this occasion! For you crafty types, you can make your own using this short tutorial from A.C. Moore’s web site.

2. Share the photo on social media with #‎Not2Tough2Tutu‬.

And if you knew my late friend Oren, add a #Dads4Oren to it, too. While Oren didn’t have breast cancer,  he had it pretty much everywhere else — and his life and death continue to motivate me to get more involved, to give back, and to live life to the fullest.

3. Tag 3 friends to join the challenge.

Call them out. Triple-dog-dare them. Throw down the frilly, tulle gauntlet. It can be anyone — man, woman or child. Big, hairy dudes are of course the funniest, but please don’t limit yourself to that.
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HOW THIS MAKES A DIFFERENCE:

In addition to putting a smile (or a giggle) on everyone’s face who sees it, for every post on Twitter, Facebook, and Instagram, the AC Moore Foundation will donate $1 to the American Cancer Society.

As an added bonus, I’m matching that by donating an additional $1 for every social media post that also tags me. (DesignerDaddy on Facebook, Twitter and Instagram) If you don’t have the time or inclination to don a tutu, please consider making a donation to the American Cancer Society anyway.
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Got questions? Shoot me a message, leave a comment, or check out the official press release from A.C. Moore. It also explains their inspiration and motivation for the #Not2Tough2Tutu campaign.

And finally, here’s the original challenge video, from A.C. Moore’s CEO (and fellow fat, hairy dude), Pepe Piperno:

#Not2Tough2TutuOur CEO Pepe Piperno is #Not2Tough2Tutu, are you? A.C. Moore will donate $1, up to $25,000, to American Cancer Society Making Strides Against Breast Cancer for every picture we see. So put on the tutu, post a pic, use the hashtag, and prove you aren’t too tough to tutu!

Posted by A.C. Moore on Thursday, October 1, 2015

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To learn more about the American Cancer Society, or to make a donation directly, visit Cancer.org.

To see me in (yet another) pink tutu (minus the makeup and wig, sorry), follow me on Facebook, Twitter and Instagram!

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