SuperLunchNotes: The Power Of Dad…and Oral Hygiene

June 9, 2014 | By Brent Almond | DAD STUFF, DESIGN STUFF

Some of my favorite moments as a dad are ones I don’t even see. Like my son’s face when he finds the note I put in his lunch every day. I make them either the night prior or before he gets up the next morning; I then sneak them into his lunch bag, and send him off to preschool with Papa. I’ve heard plenty of compliments about them — from Jon’s teachers, his classmates, his classmates’ parents. And every afternoon when I pick him up, I ask Jon if he liked his note — you know, as a way to strengthen his memory recall and attention to detail…

So even though I don’t observe my son’s daily discovery, or get to see his friends huddled in anticipation of each new character, I wouldn’t have it any other way. I’ve been doing this for nearly a year now, and while it’s sometimes a chore to keep coming up with new ideas, it also forces me to think of something positive to say as I send him out into the world each day. It’s my little way of staying connected. A way to pass down my vast and vital knowledge of superheroes and pop culture. And it’s a way to use my powers as a Dad for good!

For this Father’s Day, I was included in a campaign for Oral-B called Power of Dad. One of the components was to post photos illustrating my paternal powers or other special fathering moments. I decided instead to dedicate a week’s worth of SuperLunchNotes to the campaign, while offering some much-needed reminders to my son regarding oral hygiene. I’m setting my #PowerOfDad to stealth mode.

Below are the notes, each captioned with a feature of Oral-B’s newest toothbrush, the Oral-B 7000 Black…and also a plug for their awesome floss.

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WEEK 43: June 2 – June 6, 2014 (Oral Hygiene Week)

Hulk  |  The Count  |  Wonder Woman  |   Venom  |  Princess Leia

hulk
Indicator® bristles remind you to replace your brush head every 3 months (sooner, if you’re a Hulk), or once they’ve faded halfway (or turned green, if you’re a Hulk).
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count
Oral-B’s signature oscillating, rotating and pulsating technology provides a superior tooth-by-tooth clean to remove up to two (TWO! AH-AH-AH-AHH!!) times more plaque than a regular manual toothbrush.
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wonderwoman
Oral-B floss is recommended by more dentists than any other brand. Glide floss slides up to 50% more easily in tight spaces, and there’s a dental floss product for everyone — even Amazons princesses.
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venom
The Oral-B 7000 Black has six modes for a more personalized brushing experience including an extra “Tongue Cleaner Mode” along with standard Daily Clean, Deep Clean, Sensitive, Whitening, and Massage modes. Not included: Alien Symbiote Removal Mode
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leia
The brush features SPACE-AGE SmartGuide wireless display with while-you-brush feedback to help you brush thoroughly, gently and for the dentist-recommended two minutes.

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And yup, I couldn’t help myself and included an picture of my kid. This one is particularly powerful to me, as it was the first time Jon drew Superman on his own.

superman1

So while I may not get to witness his excitement upon seeing his lunch note every day, I was thrilled to experience the results of my doodled indoctrinations in person. And yeah, look at that smile — is there anything more beautiful?

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For more interactions (and smiles!) between dads and their kids, check out this sweet video Oral-B created for Father’s Day. And then make the dads in your life smile a bit more — get them an Oral-B toothbrush with a $7 off coupon! Be sure and check out this swanky new mouth machine — it’s essentially the sports car of toothbrushes, without all those pesky carbon emissions and speeding tickets.

This is Oral-B’s second year doing a targeted Father’s Day program, and I appreciate that it focuses directly on dads being dads. Not dads taking a break from their kids and families, lying in a hammock or retreating to their man cave. Just loving, engaged, affectionate fathers. Be sure and share your own photos and videos of special fatherhood moments on social media, and use the hashtag #PowerOfDad.

Before you go, let me share a couple of partnerships Oral-B wanted me to include in this post:

  • For this second year doing a Father’s Day program, P&G Oral Care has partnered with March of Dimes, a well-respected organization with a long history of supporting and promoting happy, healthy families.
  • P&G Oral Care is also teaming up with three generations of Mannings: NY Giants’ QB Eli Manning, his father Archie and his daughter Ava. They’ll be lending their names to help celebrate what’s most smile-worthy about fatherhood.

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Thanks for reading, keep on smiling, and have an awesome Father’s Day!

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Disclosure: I partnered with Oral-B and Life of Dad, LLC for the #PowerofDad Father’s Day promotion and was compensated for my involvement.

 

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